Goodwill Industries of Southeastern Wisconsin CEO salary and executive pay
Goodwill Industries of Southeastern Wisconsin paid its CEO, Jacqueline Hallberg, $1,250,045 for the fiscal year ending December 2025. That is up $341,374 (37.6%) from the fiscal year ending December 2024. Total revenue on that return was $127,441,752, up 15.1% from $110,713,706 for the fiscal year ending December 2024. Goodwill Industries of Southeastern Wisconsin ranks 1st of 26 Goodwill organizations on this site by CEO pay. Goodwill Industries of Southeastern Wisconsin has 4 Form 990 returns on record, for fiscal years ending 2022 to 2025.
Last updated from IRS e-file data. EIN 39-0808491, Milwaukee, WI.
CEO, fiscal year ending December 2025
$1,250,045
- Total revenue
- $127,441,752
- CEO pay vs. peers
- Higher than 86%
Source: Form 990, fiscal year ending December 2025, IRS object ID 202631769349300603.View the filing
Peers: the 207 other organizations on this site with revenue of $50 million to $500 million. Ranked 29th of 208 by top pay as a share of revenue. Pay is 0.98% of revenue, our calculation from the same return. Revenue is Part I, line 12; peers are compared on their latest full-year returns.
The system's largest single return is filed separately by Goodwill Retail Services (EIN 39-2040239), so the revenue shown here is this return's own, not the whole system's.
Highest-paid people on the latest return
On the latest return, 5 people were paid more than $500,000, 1 of them more than $1 million.
| Name and title | Total |
|---|---|
| Jacqueline Hallberg CEO PRESIDENT & CEO | $1,250,045 |
| Jeffrey DocalavichCFO/ASSISTANT TREASURER | $777,870 |
| Kent WaltersSVP GW GREAT LAKES | $514,704 |
| Clayton PryorCHIEF MISSION OFFICER | $512,703 |
| Elizabeth McNallyVP STRATEGIC PLANNING COS | $501,624 |
Also paid on the latest return: Shamiran Chalabi (VICE PRESIDENT FINANCE), $446,565; Nathan Casey (SR VICE PRESIDENT MARKETING), $397,398; Basil Buchko (FORMER ASSISTANT SECRETARY), $170,000.
Also listed in Part VII of the latest return, with no pay reported: Irene Sudac (BOARD CHAIR), David Marcus (DIR, VICE CHAIR), Robert Klug (TREASURER), Thomas Savage (SECRETARY), Rob Birse (DIRECTOR), James Borris (DIRECTOR), Steven Baumgartner (DIRECTOR), Jacqueline Bowles (DIRECTOR), Laura Gough (DIRECTOR), Jesus Gonzalez (DIRECTOR), Michelle Greene (DIRECTOR), Lisa Merchant-Harrell (DIRECTOR), Bradley Kalschaeur (DIRECTOR), Timothy Mattke (DIRECTOR), Richard Meeusen (DIRECTOR), Sheila Shaffie (DIRECTOR), Mark Thomas (DIRECTOR), Ike Umunnah (DIRECTOR), Carl Vander Wilt (DIRECTOR), Marilyn Vollrath (DIRECTOR).
CEO pay by year
Each row is the CEO on that year's return.
| Fiscal year ending | Name and title | Total | Revenue | Source |
|---|---|---|---|---|
| Dec 2025 | Jacqueline Hallberg CEO PRESIDENT & CEO | $1,250,045 | $127,441,752 | Filing |
| Dec 2024 | Jacqueline Hallberg CEO PRESIDENT & CEO | $908,671 | $110,713,706 | Filing |
| Dec 2023 | Jacqueline Hallberg CEO PRESIDENT & CEO | $855,596 | $113,111,931 | Filing |
| Dec 2022 | Jacqueline Hallberg CEO PRESIDENT & CEO | $835,903 | $113,320,122 | Filing |
How this pay was reported
The parts of each total, as reported on the return for the fiscal year ending December 2025.
Source: Form 990, fiscal year ending December 2025, IRS object ID 202631769349300603.View the filing
| Part VII | Schedule J | |||||||
|---|---|---|---|---|---|---|---|---|
| Name and title | From org | Other | Base | Bonus | Other | Deferred | Nontaxable | Total |
| Jacqueline HallbergPRESIDENT & CEO | $849,830 | $400,215 | $586,537 | $108,958 | $154,335 | $390,108 | $10,107 | $1,250,045 |
| Jeffrey DocalavichCFO/ASSISTANT TREASURER | $525,572 | $252,298 | $389,805 | $62,764 | $73,003 | $238,281 | $14,017 | $777,870 |
| Kent WaltersSVP GW GREAT LAKES | $351,854 | $162,850 | $264,158 | $73,592 | $14,104 | $140,933 | $21,917 | $514,704 |
| Clayton PryorCHIEF MISSION OFFICER | $366,469 | $146,234 | $282,909 | $69,019 | $14,541 | $136,181 | $10,053 | $512,703 |
| Elizabeth McNallyVP STRATEGIC PLANNING COS | $350,740 | $150,884 | $237,203 | $32,759 | $80,778 | $140,933 | $9,951 | $501,624 |
These figures come from Goodwill Industries of Southeastern Wisconsin's Form 990 returns, as the IRS publishes them. The methodology page explains how they're chosen. To report an error, email corrections@ceopaycheck.com.
How Goodwill Industries of Southeastern Wisconsin compares
Ranked 1st of 26 Goodwill organizations by CEO pay.
- Next in this ranking: 2nd, Goodwill of North Georgia, $1,189,436
Closest in revenue among organizations in the same revenue band:
- Goodwill Industries of Middle Tennessee$567,281 (CEO), fiscal year ending Dec 2025
Harvard-Westlake School$1,151,201 (CEO), fiscal year ending Jun 2025
Hotchkiss School$1,247,135 (CEO), fiscal year ending Jun 2025
American Association for Cancer Research$1,705,978 (CEO), fiscal year ending Dec 2025
Lakeside School$896,284 (CEO), fiscal year ending Jun 2025
Common questions
Jacqueline Hallberg (PRESIDENT & CEO) was paid $1,250,045 for the fiscal year ending December 2025: $849,830 from Goodwill Industries of Southeastern Wisconsin and $400,215 in other compensation (Part VII columns D and F).
The CEO, Jacqueline Hallberg, was the highest-paid person on the latest return, at $1,250,045.
Goodwill Industries of Southeastern Wisconsin paid its CEO, Jacqueline Hallberg, $1,250,045 for the fiscal year ending December 2025. That is up $341,374 (37.6%) from the fiscal year ending December 2024. The earliest return on record is for the fiscal year ending December 2022, when the CEO was Jacqueline Hallberg, paid $835,903. By fiscal year end: December 2022, $835,903 (Jacqueline Hallberg); December 2023, $855,596; December 2024, $908,671; December 2025, $1,250,045.
Goodwill Industries of Southeastern Wisconsin's return for the fiscal year ending December 2025 reports total expenses of $112,759,568 and total revenue of $127,441,752 (Part I, lines 18 and 12), so revenue exceeded expenses by $14,682,184. Expenses were $105,880,793 for the fiscal year ending December 2024, so they rose 6.5%. The CEO's pay of $1,250,045 equals 1.11% of expenses, our calculation.
From the 4 Form 990 returns Goodwill Industries of Southeastern Wisconsin filed with the IRS for fiscal years ending 2022 to 2025. The latest full-year return was filed on June 25, 2026. Schedule J of the fiscal year ending December 2025 return breaks down pay for all 5 people in the pay breakdown above.